Our Mission
To deliver safe, high-quality food through a fully integrated agriculture and production chain that partners, retailers and families can depend on every day.
About United Group
An integrated group, built for the long term
UNITED GROUP is the parent company of an agriculture and food production group. We own and operate the farms, livestock and poultry facilities, feed mills and production lines that our brands depend on.
Our Story
From a single farming operation to a full food group
UNITED GROUP began in agriculture and grew by adding the capabilities that farming depends on: breeding and rearing livestock, producing poultry, and manufacturing the feed that keeps every herd and flock healthy.
With those foundations in place, the group expanded into food production and brand development — creating consumer brands such as Fresh Farm and Alpha Food that bring our own production to markets, retailers and food-service customers.
Today UNITED GROUP operates as a parent company: setting quality standards, coordinating divisional operations, and investing in the infrastructure that keeps the chain running.
Mission, Vision & Values
What guides the group
Our Vision
To be a leading regional agriculture and food group, recognised for quality, scale and responsible growth across every division we operate.
Our Values
Quality before volume, accountability at every step, long-term partnership with our customers, and responsible use of land, animals and resources.
How The Group Works
Four connected stages, one continuous chain
Every stage of the group feeds the next, which is what allows us to control quality and keep supply steady.
Agriculture & Feed
Crops are grown across group-managed land and processed into formulated feed for our herds and flocks.
Livestock & Poultry
Cattle breeding, calf rearing and poultry production are managed under strict veterinary and biosecurity standards.
Food Production
Milk, meat, eggs and other raw output are processed and packed in our production facilities.
Brands & Distribution
Finished products reach the market through Fresh Farm and Alpha Food, supported by group logistics.
Let's build the next stage of the food chain together
Whether you are a retailer, distributor, food-service operator or supplier, our team would be glad to discuss how UNITED GROUP and its brands can support your business.